An outdoor retail centre, with its own architecture as the starting point.
For Cushman & Wakefield, we designed the investment memorandum for the Outdoor Centre Roermond: a fully let out-of-town retail property with three stores, Decathlon, Bever and Kampeerwinkel Roermond, right next to the A73 and Retailpark Roermond.
Beyond the design, we also created all of the maps, floor plans and charts. The photography was supplied.
We took our inspiration from the building itself. Its distinctive, angular outline became a graphic shape that returns throughout the memorandum, framing numbers, photos and chapter openers.
The colours come from the building too: deep forest green, fresh greens and soft blue, a palette that suits both the architecture and the outdoor theme of its tenants.